Top 5 Challenges to Building MMM In-House

Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...

APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling

An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...

Utilising MMM allows gaming companies to stay ahead of the competition

Unlocking App Growth with Marketing Mix Modeling

MMM Myth Busting With M&C Saatchi Performance

Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...

Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A

Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...

Exploring MMM With Meta and Pixel Federation

Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...

Why Companies are Opting for MMM Solutions

Marketing Mix Modeling Challenges

5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...