Resources

Surveying the competitive landscape of marketing mix modeling In conversations with organizations, we’re often asked about the competitive benefits and unique selling points of AIM (Always-On Incrementality Measurement) by Kochava...

Why AIM Requires Specific Data to Unlock Precise Marketing Attribution When it comes to understanding the true impact of your marketing efforts, precision is paramount. AIM (Always-On Incremental Measurement) by...

Unpacking the technical fabric of AIM In the rapidly advancing domain of digital marketing, precision and analytical depth are not just virtues but necessities. Our marketing mix modeling platform, AIM...

Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...

An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...

Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...

Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...

MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...

Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...

MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...

Surveying the competitive landscape of marketing mix modeling In conversations with organizations, we’re often asked about the competitive benefits and unique selling points of AIM (Always-On Incrementality Measurement) by Kochava...

Why AIM Requires Specific Data to Unlock Precise Marketing Attribution When it comes to understanding the true impact of your marketing efforts, precision is paramount. AIM (Always-On Incremental Measurement) by...

Unpacking the technical fabric of AIM In the rapidly advancing domain of digital marketing, precision and analytical depth are not just virtues but necessities. Our marketing mix modeling platform, AIM...

Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...

An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...

Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...

Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...

Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...

5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...

MMM Fundamentals for Privacy-First Growth Join marketing mix modeling (MMM) experts as they unpack the fundamentals of next-generation MMM technology and how it helps marketers drive growth in the face...

Power Up Your Measurement: MMM Tooling for Gaming Growth Dive into the next generation of real-time marketing mix modeling (MMM) technology—dynamic enough to serve the needs of today’s gaming UA...

MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...

Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...

MMM 101: An Introduction to Marketing Mix Modeling Future-proof your privacy-first measurement strategy and optimize your marketing through holistic, data-driven insights Get your free guide What you will learn in...

How long does it take to on-board? Short Answer: Approximately 4 weeks.   Full Answer: Typically, from end-to-end, this process spans about 4 weeks. This duration allows us to understand...