An MMM workshop at App Promotion Summit NYC

In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial for strategic user acquisition.

In this App Promotion Summit NYC workshop, “Unlocking Growth Through MMM,” Gary Danks, General Manager of AIM by Kochava, shares how to unleash growth by leveraging MMM. The session takes you through the layers of MMM, highlighting its importance for marketers across all sectors.

Have questions about MMM? Contact our team.