4 Options for Adopting MMM in Your Organization

Surveying the competitive landscape of marketing mix modeling In conversations with organizations, we’re often asked about the competitive benefits and unique selling points of AIM (Always-On Incrementality Measurement) by Kochava...

Essential Data Inputs for Effective Marketing Mix Modeling

Why AIM Requires Specific Data to Unlock Precise Marketing Attribution When it comes to understanding the true impact of your marketing efforts, precision is paramount. AIM (Always-On Incremental Measurement) by...

How Marketing Mix Modeling Works: Hierarchical Bayesian Models

Unpacking the technical fabric of AIM In the rapidly advancing domain of digital marketing, precision and analytical depth are not just virtues but necessities. Our marketing mix modeling platform, AIM...

Top 5 Challenges to Building MMM In-House

Why many organizations abandon building an internal MMM solution Having worked in the field of marketing mix modeling (MMM) for nearly five years, I have engaged with hundreds of advertisers...

APS NYC 2024: Unlocking Growth Through Marketing Mix Modeling

An MMM workshop at App Promotion Summit NYC In today’s world, where there is an excess of data yet loss of signal granularity, mastering marketing mix modeling (MMM) is crucial...

Utilising MMM allows gaming companies to stay ahead of the competition

Unlocking App Growth with Marketing Mix Modeling

MMM Myth Busting With M&C Saatchi Performance

Understanding the Future of Marketing with Media Mix Modeling In today's rapidly changing marketing landscape, it's crucial for brands and marketers to stay ahead of the curve—adapting to new methodologies...

Power Up Your Measurement—MMM Tooling for Gaming Growth: Webinar Q&A

Answers to your questions from the AIM by Kochava + TikTok Gaming webinar A panel of industry experts from AIM by Kochava and TikTok Gaming recently hosted the webinar Power...