Exploring MMM With Meta and Pixel Federation

Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...

Why Companies are Opting for MMM Solutions

Marketing Mix Modeling Challenges

5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...

Why advertisers are leveraging marketing mix modeling to quantify external sales factors 

Performance Power Players: Gary Danks on the Importance of Media Mix Models

Establishing Trust in Marketing Mix Modeling Solutions

An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...

14 marketing experts on how tech is turbocharging Christmas shopping strategies

There’s No Such Thing as an Organic Install

Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...

Is it time to adopt marketing mix modelling over touch attribution?