Resources

Key takeaways from an expert MMM panel at Gamesforum Barcelona Gary Danks, GM of AIM, recently had the pleasure of diving deep into the world of marketing mix modeling (MMM)...

5 Reasons Companies Are Choosing SaaS MMM Products Over In-House MMM The shift from in-house solutions to specialized SaaS platforms in the realm of marketing mix modeling (MMM) is a...

An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...

Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...

MMM 101 A 3-Part Webinar Series Three 20-minute Webinars to Learn Everything You Need to Know About Marketing Mix Modeling (MMM). Watch On-Demand Everyone is talking about marketing mix modeling...

Unleashing the Power of AIM:A Deep Dive into 11.3% Sales Growth! Background A leading brand in a competitive industry with strong user acquisition (UA) processes and a global budget experienced...

An exploration of how AIM verifies its precision and efficacy In today's dynamic marketing landscape, making data-driven decisions is more crucial than ever. However, the introduction of new data modeling...

Understanding the Decomposition of Installs With MMM In the vast garden of app marketing, we often hear terms like "organic installs" that make it sound like app installs grow spontaneously...

When marketers first encounter the concept of marketing mix modeling (MMM), it may feel as though they've missed the key plot of a film, making it hard to follow. That's...

Before we begin, it’s important to clarify when we discuss probabilistic marketing measurement, we're not referring to the dwindling methodology of fingerprint attribution. Instead, the probabilistic approach we advocate in...

What is Marketing Mix Modeling? Marketing mix modeling (MMM), also called media mix modeling, is a statistical method that analyzes time series data (chronological data) from sales and marketing. The...