Resources

How long does it take to on-board? Short Answer: Approximately 4 weeks.   Full Answer: Typically, from end-to-end, this process spans about 4 weeks. This duration allows us to understand...

When marketers first encounter the concept of marketing mix modeling (MMM), it may feel as though they've missed the key plot of a film, making it hard to follow. That's...

Before we begin, it’s important to clarify when we discuss probabilistic marketing measurement, we're not referring to the dwindling methodology of fingerprint attribution. Instead, the probabilistic approach we advocate in...

What is Marketing Mix Modeling? Marketing mix modeling (MMM), also called media mix modeling, is a statistical method that analyzes time series data (chronological data) from sales and marketing. The...